My husband and I do not eat processed Fast Food so, we did not want to give our pets unhealthy “junk” food. We started using VēRUS a few years ago when one of my pets was diagnosed with Kidney Disease. The vet wanted us to feed her a special canned food purchased through him but she refused to eat it. Basically, it was processed food with added fish oil. While searching online for all natural food, I found VēRUS. We have 5 cats and I am a caretaker of a feral. They all get VēRUS and no one tries to bury it like they would with the other foods. I am happy knowing that our pets are getting quality and healthy food!