Hormone and Antibiotic Free Chicken, Lamb, and Fish
Proteins are the building blocks for tissue development and repair. Using the highest quality proteins produces the highest quality tissue development. This is critical for growing puppies as well as active adult dogs. Our Chicken and Lamb, grown for human consumption, are raised without the use of growth hormones and are free of antibiotics. Our menhaden fish is wild caught in US waters off the East Coast and in the Gulf of Mexico.
Whole brown rice and oats are healthy natural sources of complex carbohydrates, vitamins, minerals, and antioxidants. These rich whole grains are absorbed slower, providing excellent stored energy between meals. Whole grains also contain:
- B vitamins - Breaks down carbohydrates into glucose for energy; breaks down fats to aid the nervous system; essential for muscle tone, skin, hair, and eyes.
- Vitamin E - Nourishes the immune system and an excellent antioxidant.
- Dietary Fiber - Moderates blood sugar, provides a feeling of fullness with fewer calories to maintain proper weight, proper gut function.
- Iron - Essential for oxygen transport; regulation of cell growth; increases immunity.
- Rich in micronutrients - whole grains contain 50-70% more nutrients than processed grains.
Heartland, Ocean, and Desert Nutrients
Sun cured alfalfa, cold water kelp, and southwest yucca are rich micronutrient sources for strong muscles, joints, and bones.
Chelated minerals are absorbed and metabolized significantly more efficiently than inorganic mineral oxides. Oxide minerals found in most pet foods are nothing more than ground up rock minerals. Only about 1/3 of these are absorbed by your pet. The undigestible minerals pass through your pets waste systems and end up as fertilizer for your yard. VéRUS Pet Foods uses amino acid chelates, which are minerals bound to an amino acids. Amino acids are absorbed readily by dogs and cats pulling all the minerals into the system. Increased mineral absorption means greater available nutrients for usage throughout the body and less available minerals in the bladder, kidneys and urinary tract where crystals and stones form.
These are things other than meat, such as heads, feet, underdeveloped eggs, lungs, spleens, bones, blood, etc. Byproducts are poorly digested, increasing the workload on your pet’s kidneys. Kidney failure is the second major killer of older dogs.
These are cheap processed grains, such as brewers rice, ground rice, wheat flour, rye flour, etc. Processed grains, know as "simple carbohydrates" are stripped of their nutritional value. These empty calories contribute to excess weight gain and diabetes.
No Chemical Preservatives
The average dog consumes 6 to 9 pounds of chemical additives a year in their diet. Many of the chemical additives and preservatives our pets eat are not approved for human consumption. It comes as no surprise that cancer is the #1 killer of older dogs. VéRUS uses mixed tocopherols (Vitamin E) as our natural preservative.
Available at Pet Supply and Small Independent Specialty Retailers
Now in Barrier Protection Packaging
The nutrition from our products is supplied through whole foods. Our take on holistic is the use of whole meats, whole grains, vitamin antioxidant preservation, incorporation of organic nutrient sources, and chelated minerals. Our foods are carefully crafted to yield the ideal levels of protein, fat, vitamins, minerals, essential fatty acids and micronutrients for your pet.
The best meal you can feed your pet is a properly prepared home diet. If you currently prepare your pet’s diet, we applaud you. If you prefer a nutritionist to formulate your pet’s food, we invite you to try one of our healthy dog and cat foods.